MosOptTorg

Online store CS-Cart

MosOptTorg

The major supplier of construction materials in Moscow region

About the project

General information
Status: Working
Website: mosopttorg.com
Date: 05.02.2021
Term of realization: ~150 days

Backstory
The company's website worked on an engine that was no longer supported and had already exhausted its technical capabilities. The main task was to move the store to CS-Cart with maintaining the design, SEO positions and transferring 45,000 of products.

Project Features

A large number of goods
The old CMS did not allow to upload the goods in the desired structure. We wrote a parser to collect products and categories information correctly.
Catalog optimization
We divided 200 categories into 8 main sections. The layout of the main menu was improved, categories of the 2nd level were duplicated under the banners of the main page.
Simple checkout
We simplified standard logic of purchasing goods. When you click on the basket you can immediately proceed to checkout. At the same time new checkout also counts the minimum order of 20,000 roubles.

Package of services

Platform and add-ons

CMS CS-Cart Russian Version + AB Theme: UniTheme 2 + SEO Modules Package + Cross & Up Sell Package + Speed Up Package + Order Simplification Package + Live Search Add-on + Full Page Caching Add-on

~795 $

SEO-works

Technical Search Engine Optimization

~335 $

Data transfer

Transfer of goods, catalog structure, information pages

~480 $

Design

Improved menu design and layout

~960 $

Settings

Setting up a VPS server

~195 $

Development

Development of the add-on "Categories on a main page"

~480 $

Servicing

Site improvements throughout the year

~1 920 $

Ekaterina Erokhina

Ekaterina Erokhina

Project manager
In 3 months we transferred a large wholesale store to CS-Cart:

– We carefully collected and posted information about 45 thousand products.
– We have kept the corporate identity in the design.
– Changed the order processing for the needs of legal entities.
– Before switching we optimized the site for search engines.

Thank you! It was interesting to work on a store for legal entities.

Appearance

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    Home page
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    Catalogue of categories
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    Category
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    Product card
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    Cart
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    Checkout
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    News page
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    Video page

    Project Features

    Catalog

    Transferring Catalog

    Old catalog parsing, structure optimization, improved menu

    We wrote a parser to transfer information about products and categories. Using data from parser we collected complete information about the goods: URL, meta data, name, article number, categories, description, characteristics, photos, cost. We imported products with standard CS-Cart tools and created a catalog consisting of 45,000 products and more than 200 categories.

    The excessive structure of the categories we divided into 8 main and 31 child sections. For this new structure we developed an improved menu for the desktop and mobile versions.
    Add-on "Simplified checkout"

    Add-on Development

    Simplified checkout

    We reworked the logic of the cart in the site header and ordering. The content of the cart is not displayed in the header, click leads directly to the checkout.

    The minimum purchase amount of 20,000 rubles is automatically taken into account on the checkout page. All changes are arranged in the add-on.
    <13,2%
    Rejections have decreased
    318%
    The number of visits from search engines has increased from 2020 to 2021
    х2
    Traffic growth doubled from 2020 to 2021

    Team of the Project

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    Vavilov Andrey
    Director, Product Manager
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    Belkov Grigory
    Head of Sales Department
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    Archenkov Artyom
    Head of Service Department
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    Erokhina Ekaterina
    Project Manager
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    Konovalov Alexander
    Administrator
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    Malov Konstantin
    Administrator, layout designer
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    Buryak Evgeny
    Programmer

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